Retargeting ads are an essential digital marketing strategy that allows businesses to re-engage users who have previously interacted with their website or products but didn’t make a purchase. By tracking visitors through cookies, these ads serve tailored messages across various platforms, reminding potential customers of items they viewed or abandoned in their shopping carts. This approach not only increases brand recall but also significantly boosts conversion rates, as it targets users who have already shown interest in the products. The effectiveness of retargeting lies in its ability to create personalized experiences that encourage users to return and complete their purchases. Ultimately, implementing retargeting ads can lead to higher ROI and a more efficient use of advertising budgets by focusing efforts on warm leads rather than cold traffic.